Posted by Tamara Gielen on Mar 14, 2008 | Permalink | Category: Miscellaneous
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The census looks at the amount and type of email marketing carried out by UK organisations, the way that email marketing is conducted and issues affecting the industry such as deliverability.
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The report is intended to help marketers gauge and improve upon their own email marketing results. The report includes data from over 103 million messages from 46,000 campaigns sent by over 5,500 business for the second half of 2007.
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