Posted by Tamara Gielen on Apr 05, 2008 | Permalink | Category: Miscellaneous
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April 16th @ 2pm ET/11am PT/8pm CET - Whether you’re a fully functioning web merchant, a cataloger moving online or a traditional brick and mortar retailer with an exciting website, email marketing provides a direct means to interact with your audience.
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Called "Melon Stork" - the tool analyses the email and based on an ever evolving algorithm determines the likelihood of the email getting caught in a junk mail filter in error.
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AOL warns us "that high numbers of invalid recipients is a Bad Thing and will result in poor delivery and removal from the whitelist."
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You want the unsubscribe link to be just as easy to find as the "this is spam" button." If it's there in the preview pane, then more people are likely to use it instead of reporting you as spam -- read the comments too!
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Findings from a MarketingSherpa survey of over 400 marketing professionals find that in this recession economy spending on television and radio ads is going down and spending on Web 2.0 and other online tactics is going up.
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