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There are many ways to encourage readers to interact with an e-mail newsletter or Web site and just as many ways to use the resulting content. Here are a few tips for getting started.
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Forms are always something that are debated over and over again. Should we ask for 3 fields, 5, 7, 10? Are we creating roadblocks to completion or reasons for someone NOT to complete a registration or sign up for a newsletter or account?
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About Tamara Gielen
Tamara Gielen is an independent email and digital direct marketing
consultant with over 10 years of experience in online, email and direct marketing. Whether you are just starting with email marketing or you are ready to take email marketing to the next level in your organization, Tamara offers training, coaching and consulting services to help you achieve the best results possible. For more information, visit www.tamaragielen.com.
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