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Confectioner Jelly Belly Candy Co. says an overhaul of its e-mail marketing program spurred a 46% increase in conversions and a rise in both deliverability and open rates. And the retailer saved money.
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This white paper provides background on authentication as a foundation for understanding current efforts to protect Internet mail. It then looks at the most popular mechanisms currently in use.
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Laura lists some useful websites about laws in different countries
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They are getting better ROI than other industries.
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2 tips: don't rely on English and don't use an American translation firm
« links for 2008-04-07 | Main | Basic Formatting Rules for Mobile Devices »
Apr 08, 2008
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