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May 02, 2008


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Tim Wilson

This is a great summary. One note on Step 5, though, is that it can be dangerous to simply look at a raw increase/decrease. It's much better to do this as an A/B test and apply a little bit of statistical rigor.

JT Buser over at Bulldog Solutions has developed an Excel-based calculator to do just that -- free and no registration required: http://www.bulldogsolutions.com/ExcelABSplitcalculator/

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