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The company sent an email on Thursday inviting people to an event at The Grove Golf Resort Hotel, Herts, an 18th century country estate. But the offer was intended only for the 75 members of its first class Traveller club.
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14 reviews of the must-read blogs on email marketing
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54% now depend on email newsletters as their primary source of media industry news
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See how Coca-Cola boosted interaction with its My Coke Rewards program by switching to highly personalized and segmented emails. Their average clickthrough rate increased 46%, and member activity is up 57%. (open access until May 21st)
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May 28, 2008 1:00 PM - 2:30 PM EDT - Learn how HTML design and rendering tactics impact the deliverability of an email campaign as well as the response it generates from recipients.
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New book on email marketing written by one of the industry experts: Simms Jenkins. Don't forget to check out the resource center!
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May 15, 2008
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About Tamara Gielen
Tamara Gielen is an independent email and digital direct marketing
consultant with over 10 years of experience in online, email and direct marketing. Whether you are just starting with email marketing or you are ready to take email marketing to the next level in your organization, Tamara offers training, coaching and consulting services to help you achieve the best results possible. For more information, visit www.PlanToEngage.com.
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