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The Federal Trade Commission's just-approved new rule provisions for the CAN-SPAM Act largely place the onus on e-mail marketers and their affiliates to take responsibility for clean e-mail lists and clear communication among marketing partners.
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Some key rules that you should follow for transactional emails
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Listen to this podcast to discover how these changes will affect email marketers and what they’ll have to do differently to be in compliance.
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Forrester's three-step formula provides marketers with a method to determine how much the customers on their lists are worth.
« New FTC Rules Under the CAN-SPAM Act In Layman's Terms. | Main | Live From the Email Insider Summit »
May 18, 2008
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About Tamara Gielen
Tamara Gielen is an independent email and digital direct marketing
consultant with over 10 years of experience in online, email and direct marketing. Whether you are just starting with email marketing or you are ready to take email marketing to the next level in your organization, Tamara offers training, coaching and consulting services to help you achieve the best results possible. For more information, visit www.PlanToEngage.com.
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