Posted by Tamara Gielen on May 18, 2008 | Permalink | Category: Miscellaneous
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The Federal Trade Commission's just-approved new rule provisions for the CAN-SPAM Act largely place the onus on e-mail marketers and their affiliates to take responsibility for clean e-mail lists and clear communication among marketing partners.
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Some key rules that you should follow for transactional emails
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Listen to this podcast to discover how these changes will affect email marketers and what they’ll have to do differently to be in compliance.
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Forrester's three-step formula provides marketers with a method to determine how much the customers on their lists are worth.
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