links for 2008-05-02

• A couple of simple but oh-so-effective conversion tips
  Denise Cox shares some great examples of event alerts via email. Check them out!
  (tags: tactics events)
• AOL's New Sender Best Practices Document
  (tags: deliverability aol reputation)
• Postini Portal - Header Analyzer
  Postini is now providing a decoder service for their headers
  (tags: postini deliverability)
• Blue Sky Factory Webinar Series: Design for the Inbox
  May 14 @ 3pm EST - learn how to design emails that make a real impact.
  (tags: design events)
• Email Address Shelf Life
  (tags: strategy list_management)
• BBC apologises for Humphrey Lyttelton email campaign - Marketing Week
  The email brought complaints that the BBC was exploiting Lyttleton's death for commercial gain.
  (tags: cases)
• Adventures in Travel Email Marketing
  When I think about travel I think about fun, excitement, new experiences, safety and a good time. Are email marketing campaigns from travel brands delivering this experience? Let's see.
  (tags: cases)