links for 2008-04-30

• Pivotal Veracity Adds Apple iPhone to Optimization Tool
  E-mail deliverability concern Pivotal Veracity today announced it has added the Apple iPhone to its eDesign Optimizer rendering product.
  (tags: industry rendering tools)
• E-mail is Like Crack for Marketers: Forrester
  Though all the talk in e-mail marketing circles is about creating relationships with customers and delivering relevant messages, most bulk e-mailers treat their lists like crack addicts, according to a new report from Forrester Research’s Julie Katz.
  (tags: study)
• MarketingSherpa: How to Grow Lists & Lift Response With Better Segmentation: 5 Simple Tactics
  An eretailer is using gender- and store-specific email promotions to lift revenue and grow their customer mailing list. Includes five easy-to-follow tactics and results from a day-of-the-week test. (Open access until May 6th)
  (tags: cases)
• Banish Invalid Addresses to Boost Deliverability - ClickZ
  One of the best ways to boost your sender reputation, and ultimately your deliverability, is to reduce invalid addresses. This strategy is essential for good hygiene, and your sender reputation rests heavily on your list-hygiene practices.
  (tags: deliverability list_management)
• Xobni: Email organization, search, and navigation for your Outlook inbox
  eROI's Dylan Boyd pointed out this Outlook plug-in to me. You can use it to measure frequency and time of day of campaigns you have in your inbox to look for trends. And many other uses like how long does it take you to respond to email.
  (tags: tools)
• Study finds few e-mail marketers operate at 'expert' level :: BtoB Magazine
  More than 60% of marketers operate at “basic” or “intermediate” e-mail marketing levels, according to a study by Alterian. -- Don't think us email marketing consultants will be out of a job anytime soon :-)
  (tags: study)
• Lyris introduces new web portal for online marketers
  You can find a wide variety of information there, including e-mail marketing, web analytics, site optimization, whitepapers, editorials, links to webinars and even videos.
  (tags: industry)
• Pass on the E-Mail List Rentals | should your company rent e-mail lists?
  You’re looking for an inexpensive way to prospect, and you realize that e-mail is cheap. Does that mean you should rent e-mail lists? NO
  (tags: list_rental)
• Time to Wake Up to Email HTML Standards
  HTML email has come a long way, but there is one major pain point that remains: compatibility across all major email accounts. The purpose of email marketing is defeated when the message never gets through due to coding and design issues.
  (tags: coding design industry)
• Where will email marketing be in five years? « The Scrappy Email Marketer
  A question was asked at LinkedIn that got me thinking about the future of email marketing.
  (tags: industry)
• Take part in the Belgian email marketing survey & get the full report for FREE
  Emailgarage is running its 4th Belgian email marketing survey. In this edition they aim to define the current status of email marketing as a medium and get a detailed insight into its role within the marketing mix of Belgian companies.
  (tags: study)

Comments

[Nocat]

Nice collection of e-mailing hints here are more on this theme that your readers will be interested in checking out. Stefan Tornquist from MarketingSherpa and Jon Miller of Marketo recently hosted a webinar all about helping marketers increase the results from their B2B email marketing campaigns.
They posted http://blog.marketo.com/blog/2008/04/5-tips-for-bett.html">5 Tips For Better B2B Email Marketing.

[Chris (personalizemarketing.com) Smith]

Very good tips and resources. I think the one thing people can do to help increase response rates is personalize the marketing messages. Instead of putting everyone in an autoresponder and sending out generic messages personalize each message by collecting information about the client upfront. It helps increase response rates for sure.