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great example from J.Crew, which gives the subscriber an opportunity to control the frequency - or to easily go on to totally remove themselves from all J.Crew mailings.
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This is just one of the great things that the eec is doing for the not only the non profits out there, but the email industry as a whole. Way to go guys.
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the FTC has finally released updated regulations to CAN-SPAM in response to many questions that have come up over the years.
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Start with a plan, utilize turnkey execution, ask for email addresses when you talk to customers, and measure the results of your efforts. Remember not to over-mail or under-mail, and only send relevant and timely information.
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Wednesday, May 28, 2008 - Strategies for leveraging web analytics to create effective customer-centric email marketing campaigns
Posted by Tamara Gielen on May 13, 2008 | Permalink | Category: Miscellaneous
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