Five Questions to Ask During Your Mid-Year Email Review

Karen Gedney talks about a mid-year review that she will be doing for one of her email marketing clients. These are some of the  questions she is going to focus on:

1. Is it Time to Switch to Some New Metrics Beyond Open Rates and Click-Throughs?
2. How are Your Landing Pages Performing?
3. How can you Increase the Average Purchase Amount and the Number of Purchases?
4. Can you Make Your E-mails More Relevant to Your Primary Market?
5. What Marketing Campaigns are on the Agenda for the Rest of the Year?

Read the full article here.

Comments

[jim (Personalize Marketing) ncp]

Good Questions....and also Good explations...I looking for the same information... I hope it will help...