links for 2008-06-23

• Happy Birthday to Me?
  Remember, when collecting opt-in information, ask your customers for personal information for marketing efforts such as birthday offers.
  (tags: strategy)
• How to Whitelist Page
  The folks over at Blue Sky Factory developed a “How to Whitelist” page.
  (tags: whitelisting deliverability)
• Christmas in June - Time to Start Planning for Holidays Promotions
  In the blur of deciding on campaign themes, offer strategies, and creative approach, don't forget about the Shopper, who is at the center of this whirlwind.
  (tags: holidays)
• Cool Email Idea: Email to Encourage Store Traffic
  When Bath & Body Works launched their website, they didn't do ecommerce so their email needed to build their brand and send traffic into the brick-and-mortar stores. Their solution was to create print-and-go coupon emails.
  (tags: cases)
• Welcome Messages
  Over 100 screenshots of welcome messages selected by Patrick McNeil. Check them out!
  (tags: gallery design welcome_emails)
• How to make sure your email is legal
  There are new regulations, but do you know how to ensure you're following them? Here's a guide.
  (tags: canspam legislation)
• 10 Offline ways to build your permission-based list
  some often overlooked offline ways to build your list
  (tags: list_building)