links for 2008-06-19

• Signup process done right
  Here's why Newegg.com's sign up process is successful
  (tags: cases)
• Norwegian Cruise Line’s example of a weak call to action
  (tags: cases)
• Norwegian Cruise Line example: fixing a bad first message
  (tags: cases)
• MarketingSherpa: Embedded Video Lifts Conversion Rate 50%: 5 Steps to Test Deliverability & Subject Line
  See how a marketer increased conversions more than 50% by embedding video in emails. Includes deliverability and subject line test data. Plus, what’s the best video length to use.
  (tags: cases)
• MarketingSherpa: How to Grow an Email List From Nothing to 2 Million Loyal Fans in 2 Years (Hint: Give Them Something They Enjoy)
  See how one retailer launched and grew a loyalty club into 2 million happy subscribers who keep coming back for more. Includes clickthrough and coupon download rates that are simply delicious.
  (tags: cases)
• The Retail Email Blog: Stat Source: Sign-up forms, channel preferences, etc.
  (tags: stats)
• An Example of Why You Need a Preference Center
  After blowing past 1100 work emails last week, I decided it was time to move some newsletters off my work address, and over to a personal address. I imagine a lot of people have this need as well everyday.
  (tags: cases)
• Cool Email Idea: Call to Action for Email Capture
  (tags: cases)
• New Mobile Email Insights - Mobile Only Users
  there is a significant segment of users who maintain "mobile only" email addresses.
  (tags: study)
• Don't host domains at GoDaddy if you do email marketing (who doesn't?)
  (tags: cases)
• Be careful with embedded video
  A new case study from MarketingSherpa reveals great results obtained by embedding a video directly in outgoing marketing emails.Mark takes a closer look at the case study and offers some advice
  (tags: video)