Loren McDonald lists 10 email marketing mistakes in his Email Insider column:
- Making it difficult to unsubscribe.
- No "welcome" message and/or waiting weeks to send the first message.
- Overmailing.
- Using a large single image as the core of your email.
- Not using alt tags.
- Relying on graphical links.
- Not having a preference center.
- Not designing for the preview pane.
- Using a person's name in the "from" line.
- Hiding email registration.
Tamara Gielen is an independent email and digital direct marketing
consultant with over 10 years of experience in online, email and direct marketing. 
Hello BeRelevant,
My name is Logic and you have said it just like we try to teach our clients on the subject of email marketing. The one that we stress the most is the Over Mailing it is that and one other that we really push.
The having something really important to say to your readers in your contact list ir offering someh=thing that thaey will be wanting. Sending an email just to send it is like Opt-Out heck if and when of course the clients do this.
Logic
Posted by: Logic | Jul 12, 2008 at 07:22 PM