links for 2008-07-07

• Email List Rental from Simple Shoes
  ""Here’s a GOOD example from Simple Shoes on how to advertise someone else’s stuff (Horny Toad) to your own newsletter subscribers. In fact, I’m not even sure I can call it a “list rental.” That’s how good it is."
  (tags: cases list_rental)
• Subscribers Rule Deliverability! How to Optimize ROI via Reputation Management - webinar
  July 23, 2008 2:00 pm ET - ExactTarget is hosting Julie Katz of Forrester Research for a can’t-miss live webinar on how marketers can improve deliverability once they’re already following recommended best practices.
  (tags: events)
• Sender reputation: an interview with Ken Takahashi of Return Path
  The better your reputation, the more emails get delivered. But what determines your reputation? Are ISPs sharing reputation information? Does a good reputation protect you from one-off delivery mistakes? How does authentication fit into all this?
  (tags: deliverability authentication reputation accreditation)
• What Whitelisting's Evolution Means for Marketers - ClickZ
  whitelisting is a useful and important tool, it may even be a necessity in some cases. However, it's not a substitute for good list hygiene and adherence to best practices and standards. Being whitelisted will not make your old and tired list perform well
  (tags: whitelisting deliverability)
• The Recipe for Excellent E-Newsletters
  Four essential ingredients for email newsletter success
  (tags: newsletters)
• Really Simple E-mail Segmentation: New Registrants - ClickZ
  These people have taken the first step toward developing an e-mail relationship with you. They like you. How are you going to respond?
  (tags: segmentation)