links for 2008-07-08

• Customers shun personalised marketing e-mails, study finds
  Marketing e-mails that include customers’ names, hobbies and other personal information could come across as “too pushy”, a U.S. study of e-mail marketing has found.
  (tags: study)
• Targeting Influential E-mail Subscribers : Tactics to Harness Influencers - JupiterResearch
  JupiterResearch has identified a segment of online users as influencers. Marketers must therefore target and engage this audience differently.
  (tags: study)
• Really Simple E-mail Segmentation: Developing a Welcome Series - ClickZ
  New registrants have recently opted-in to receive e-mail from you. The ball's in your court. How will you respond to further the relationship?
  (tags: segmentation)
• Boost Deliverability by Listening Better - ClickZ
  your subscribers are talking to you. Now it's up to you to listen with an open mind and act wherever it's appropriate.
  (tags: deliverability)
• Body background images & Outlook 2007 - Campaign Monitor Blog
  The guys over at Campaign Monitor figured out a way to get background images to work in Outlook 2007.
  (tags: coding)
• Email accreditation and certification: is it worth it?
  One of the "problems" faced by email marketers is that not all emails make it to the destination inboxes. One way to increase the number that do is to have your emails certified or accredited by a third-party agency.
  (tags: certification accreditation deliverability)
• iMedia Connection: 5 email subscription boosters you missed
  If you haven't broadened your opt-in scope for a while, see the list below to find out how others are mining alternative sources for addresses without ransacking the marketing budget to find the money.
  (tags: list_growth)
• Bridging the Gap Between Email Marketing and CRM
  (tags: crm api integration)

Comments

[deepak's email marketing]

An opt-in email list is money in the bank, they say. Meaning that top online entrepreneurs use email opt in lists for direct marketing that tips the scales in their favor by giving them plenty of instant sales that does not have to come through the normal long less efficient channels of visitors flocking at their site and being advertised to.