links for 2008-07-18

• Deliverability is a Shared Responsibility. Right?
  great content, relevant promotions, strong calls to action, effective design, frequency, permission, privacy, triggered messages, transactions -- is often more essential to great deliverability than the technical aspects.
  (tags: deliverability)
• Opens - The Term is the Problem
  Loren McDonald: "the name "open rate" is simply wrong and does not reflect what is being measured. What is being measured is when a tracking image loads in an HTML message. Period, the end." I agree.
  (tags: metrics)
• Are You Maximizing Your Search Efforts With Email?
  if you're not integrating your email and search programs, you might be leaving significant dollars on the table and failing to energize your email program.
  (tags: search integration)
• ISPs Inserting Bounce Messages in Your Mail Logs and NOT Sending Them by Email
  more and more ISPs are inserting the bounce message right into your mail log, right at the time of the SMTP transaction, rather than sending bounce messages. So if you don't check your mail logs regularly, you'll never see the bounce.
  (tags: deliverability bounce_management)