Posted by Tamara Gielen on Jul 04, 2008 | Permalink | Category: Miscellaneous
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Interestingly these emails coming various hotel chains don't really focus on deals. Their is one here and there, but overall the focus is more on the experience.
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"[U]sers are selfish, lazy, and ruthless." When you arrive on a page, you don't actually deign to read it. You scan. If you don't see what you need, you're gone. (tip: click through to the original article, it's very interesting!)
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While email marketing has a zillion benefits for marketers - in the end all efforts and time spent should be about delivering value to the recipient. This is the only way marketers will see ROI in their email marketing.
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Embedded video in email, Does it work? Tips for sending video in email, reasons not to send video in email
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Read how Ask-Leo used a 60-second delayed hover box on their website to drive opt-in growth. Interesting stuff. Open access until July 9t
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eROI is doing another survey. This time they want to find out what you think are the elements of a great email.
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In e-mail marketing, this one is a slam dunk! You simply create a suppression list for this tiny subset of the customer file, and don't send e-mail marketing campaigns to this segment.
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