links for 2008-08-12 [delicious.com]

• MarketingSherpa: New Chart: Email Recipients Give New Meaning to "Spam": 3 Takeaways
  
  Many more email recipients are hitting the "spam" or "junk" button for legitimate emails simply because the content does not interest them. As a result, they are giving a new definition to spam without worrying about the consequences to senders with excellent reputations, products and marketing practices.               
  (tags: spam relevancy)
              
• Plan your holiday e-communications now                 
  To avoid getting lost in the holiday shuffle, interactive marketers need to prepare their year-end strategies during the summer months. Check out these tips for a stress-free approach.               
  (tags: holidays strategy planning)
              
• "The Truth About Email Marketing": Simms Jenkins (book)
  This book reveals 49 proven email marketing best practices and bite-size, easy-to-use techniques that get results.
  (tags: books)
              
• "Email Marketing: An Hour a Day" by Jeanniey Mullen &  David J. Daniels (book)
  Mullen and Daniels introduce you to email marketing basics, demonstrate how to manage details and describe how you can track and measure results.  Case studies, step-by-step guides, checklists, quizzes and hands-on tutorials will help you execute an email marketing campaign in just one hour a day.
  (tags: books)
              
• Who Says People Don't Respond to Long E-mail Copy? - ClickZ
  don't write short copy because everyone tells you it's the only way to go. Instead, try testing long copy vs. short copy in a head-to-head test to find out what your audience responds to best.
  (tags: copywriting)