The Interactive Advertising Bureau has issued Email Data Management Best Practices, a position statement recommending privacy and data security guidelines for publishers, marketers and service providers.
Key best practices include:
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Senders should only send commercial email to individuals who have provided informed consent
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For all third-party licensed data, a global unsubscribe mechanism should be implemented
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Consumer permission to receive commercial email from a List Owner cannot be replicated or transferred without reference to the original point of collection
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Clear, conspicuous and repeated notice of data collection and use are required
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Advertisers and marketers should authenticate their email by publicly registering the domains from which they send email
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Anyone using email for marketing purposes should adopt and use authentication protocols for both their email and corporate domains
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All parties should use a one-way encrypted hash to encrypt suppression files
The complete document is available at www.iab.net/emaildata.
Source: btobonline
