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To improve your existing reports, measure response by subscriber profile segments. Then, measure and benchmark to these engagement metrics:
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Slideshare's welcome email does a lot of great things that we can all learn from and apply to our email marketing campaigns.
Tamara Gielen is an independent email and digital direct marketing
consultant with over 10 years of experience in online, email and direct marketing. 
Great slideshare presentation! Awesome links :)
Posted by: Nick Stamouis | Sep 26, 2008 at 04:44 AM