Previously in this blog, I mentioned the UK bookstore chain, Waterstone's and how they were doing a great job offering offers only available via email. Well - it looks like Borders are on par with Waterstone's email marketing strategies.
Now - apart from the From address being email@example.com (please see previous post regarding this), I think Borders are doing a great job with their email marketing and offers. Last week they offered a £5.00 voucher to download and print off and spend in-store. To avail yourself of this offer, you simply had to click the image which then takes you to a printable pdf which has a barcode on it. Simple but effective.
The newsletter shows the screenshots of the various video's within the email, then upon clicking the screenshot you're taken through to Bookzone TV and the video starts to play.
These are great ideas which are simple to achieve...but I don't believe they're ideas which are limited to retailers...so how about it?....let's really put the email channel to work and accomplish some great results.