Email's ROI in 2008 Was $45.06 for Every Dollar Spent on it

Ken Magill shares some numbers from a recent DMA study. Here are some clippings from the article:

clipped from directmag.com E-mail’s ROI in 2008 was $45.06 for every dollar spent on it The DMA predicts e-mail’s return on investment will steadily drop to $37.99 for every dollar spent in 2013. Non-e-mail Internet marketing delivered $19.94 for every dollar spent on it this year and is projected to deliver a slightly higher $19.97 for every dollar in 2009 Catalog marketing delivered $7.28 for every dollar spent in 2008 and is projected to deliver $725 for every dollar spent in 2009 non-catalog direct marketing’s ROI was $15.55 for every dollar in 2008 and will be $15.50 in 2009 The DMA estimated marketers spent $600 million on e-mail in 2008 and will spend $700 million on it in 2009 In comparison, the DMA estimated marketers spent $24.1 billion on non-e-mail Internet marketing in 2008 and will spend $28 billion on it in 2009 e-mail will have driven $28 billion in sales by the end of 2008 and will drive $32.6 billion in sales in 2009

Comments

[Neil Anuskiewicz]

Yes, the owner of my employer (The StreamSend Email Marketing Service) attended DMA. He brought back this startling statistic.

I know that email marketing had a high ROI but did not realize it was THAT high. Good news for all of us involved in email marketing, especially in hard economic times.

It is important for marketers to maximize ROI whenever possible but especially during a recession.