How to Make the Unsubscribe Process Easier For Your Subscribers

Here are some guidelines to make your unsubscribe process as easy as possible for those that want out:

• Include the unsubscribe link at the top of the email – don’t bury it in the footer where it might be missed. If people can’t find the unsubscribe link, they’ll use the Report Spam button instead
• Implement a single click unsubscribe process instead of requiring subscribers to enter their email addresses
• Include a way for subscribers to opt-in to your lists again in case they accidently removed themselves from your list
• Set up a valid email address subscribers can reply to in order to unsubscribe from your list and monitor it closely.
• Remember that your opt-out mechanism must be able to process requests for at least 30 days after the message was deployed
• Always always always use a suppression list

Source: Listrak's white paper Increase ROI with List Management Tactics

Comments

[Nick Stamoulis]

So many people are afraid to make it easy to subscribe in fears that people will subscribe more often but if they plan on doing it, they plan on doing it and making it harder just makes people dislike your brand even more!