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Although segmenting will help you target your emails and get you far better outcomes, many people hesitate to start because they are busy and think it will take a lot of time and effort. The reality is that you can start with some basic segmenting, and extend it later on.
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Check out Ken Magill's new blog
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In this column, Jeanne Jennings talks about engaging those who open, click, and convert. By either increasing their average order or increasing the frequency with which they order, you can improve your bottom line. This is where transactional messages and reach, frequency, and monetary (RFM) come into play.
« New Forrester Report: Benchmark Your Email Organization | Main | Amp Up Email Results with Honeymoon Segmentation »
Oct 12, 2008
links for 2008-10-12
Posted by Tamara Gielen on Oct 12, 2008 in Miscellaneous | Permalink
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About Tamara Gielen
Tamara Gielen is an independent email and digital direct marketing
consultant with over 10 years of experience in online, email and direct marketing. Whether you are just starting with email marketing or you are ready to take email marketing to the next level in your organization, Tamara offers training, coaching and consulting services to help you achieve the best results possible. For more information, visit www.PlanToEngage.com.
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