- Although segmenting will help you target your emails and get you far better outcomes, many people hesitate to start because they are busy and think it will take a lot of time and effort. The reality is that you can start with some basic segmenting, and extend it later on.
- Check out Ken Magill's new blog
- In this column, Jeanne Jennings talks about engaging those who open, click, and convert. By either increasing their average order or increasing the frequency with which they order, you can improve your bottom line. This is where transactional messages and reach, frequency, and monetary (RFM) come into play.
Need help optimizing your email marketing results? Get in touch!