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here's an interesting thought...
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A far better method to evaluate the success of your e-mail program is by looking at the Lifetime Value (LTV) of your consumers.
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Oct 28, 2008
links for 2008-10-28
Posted by Tamara Gielen on Oct 28, 2008 in Miscellaneous | Permalink
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Tamara Gielen is an independent email and digital direct marketing
consultant with over 10 years of experience in online, email and direct marketing. Whether you are just starting with email marketing or you are ready to take email marketing to the next level in your organization, Tamara offers training, coaching and consulting services to help you achieve the best results possible. For more information, visit www.PlanToEngage.com.
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