- How to get started with A/B testing(tags: testing)
- An Interesting Finding About Forms
It turns out that it’s not the number of questions marketers require, but how long it takes the responder to answer them that matters most. Forms that were able to be completed within one to two minutes or less were most likely to be completed, while longer forms were more likely to be abandoned mid-way through.(tags: forms)
- Adding social links to emails: what and where?
If you put links to social sites in your email, which sites/tools do you link to? And where do you put them?