« Content and Segmentation Are Key To Successful Email Marketing Campaigns | Main | How to Make the Unsubscribe Process Easier For Your Subscribers »

Oct 09, 2008

MarketingSherpa Releases 2009 Email Marketing Benchmark Guide

Marketingsherpa2009emailmarketingbe MarketingSherpa released their 2009 edition of the Email Marketing Benchmark Guide. Here are some of the highlights:

  • A down economy means more email - means more competition at the inbox
  • Attitude toward email budgets correlates with performance
  • To increase opt-ins, offer real benefits - consumers want to opt-in but they want something in exchange
  • You can overcome image blocking - good email design can trump image blocking - to an extent

Read the executive summary here.

Posted by on Oct 09, 2008 in Studies & Research |

| | |

Comments

Feed You can follow this conversation by subscribing to the comment feed for this post.

The comments to this entry are closed.

This blog offers an "I read so you don't have to" service to its readers. If you want to stay up to date on the latest trends and best practices in email marketing, but you don't have the time to wade through hundreds of articles to find the one that actually provides value to you, then subscribe to this blog's weekly newsletter:

Check this out...

About Tamara Gielen

  • Tamara Gielen is an independent email and digital direct marketing consultant with over 10 years of experience in online, email and direct marketing.

    Whether you are just starting with email marketing or you are ready to take email marketing to the next level in your organization, Tamara offers training, coaching and consulting services to help you achieve the best results possible. For more information, visit www.PlanToEngage.com.

Google+

Search

Recent Comments

Categories

Blogroll