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Oct 17, 2008

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Neil Anuskiewicz

It is also important to warn about just flat-out bad subject lines. The fact is, that even your best subscribers only have time to read the headlines (your subject line) and, even if they do not unsubscribe, they still should have some exposure to what you are about.

For example, saying "November Newsletter" is sort of worthless as it says nothing to anyone except those who open and read the email which, unfortunately, is still usually a minority of email recipients of any given email.

Neil Sequeira

Thanks Tamara. I should get into the habit of tweaking subject lines more regularly. I sometimes notice subject lines that make you want to open marketing mails that you may have received yourself and try and frame new ones based on those.

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