Here are the slides of my presentation at the Brussels Email Marketing Forum yesterday where I talked about the things I look at when I evaluate an email campaign. Let me know if you have any questions!
Here are the slides of my presentation at the Brussels Email Marketing Forum yesterday where I talked about the things I look at when I evaluate an email campaign. Let me know if you have any questions!
Be Relevant 
Note about the possibility to unsubscribe in the footer: please don’t make it hard to unsubscribe! I used to receive mailings from “De Tijd” (belgian newspaper) and at the bottom there was a link to unsubscribe. However, when clicking, you just were redirected to a enormous long page full of text telling you all their services, their policy and how legal they were. But no possibility to unsubscribe đŸ˜¦
I had to create a spam rule, so it didn’t entered my Inbox anymore