Jordan Ayan posted a link on Twitter last night to a pdf version of his book "The Practical Guide to Email Marketing". Here's an overview of what the book has to offer:
- 7 Email Strategies
- The Opt-in Process: 10 Steps to Success
- Email Segmentation Strategies
- Guidelines for Effective Email Creative
- Email Metrics: Identifying Insights to Success
- Email Testing: A Checklist for Success
- The Strategic Checklist for Email Success
- The Seven Dirty Words You Can’t Say in Subject Lines
Tamara Gielen is an independent email and digital direct marketing
consultant with over 10 years of experience in online, email and direct marketing. 
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