Jordan Ayan posted a link on Twitter last night to a pdf version of his book "The Practical Guide to Email Marketing". Here's an overview of what the book has to offer:
- 7 Email Strategies
- The Opt-in Process: 10 Steps to Success
- Email Segmentation Strategies
- Guidelines for Effective Email Creative
- Email Metrics: Identifying Insights to Success
- Email Testing: A Checklist for Success
- The Strategic Checklist for Email Success
- The Seven Dirty Words You Can’t Say in Subject Lines
Posted by Tamara Gielen on Nov 07, 2008 | Permalink | Category: Miscellaneous
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