E-mail is the most popular online activity, according to a survey from Mediamark Research and Intelligence, with almost three-quarters (74.2%) of all U.S. adults using e-mail, up 5.2% compared with the fall of 2007.
In addition, according to MRI’s “Fall 2008 Survey of the American Consumer”: 46.0% of respondents obtain news online; 37.2% made a purchase for personal use; 11.4% made a purchase for business use; and 28.3% obtained financial information.
While each of these activities grew modestly over the same period in 2007, some other activities grew rapidly. Those include downloading a TV program, done by just 3.2% of those polled but representing a 141.4% growth over the same period last year. MRI’s in-person survey was conducted in September 2008.
Source: btobonline
Posted by Tamara Gielen on Dec 02, 2008 | Permalink
Comments (1)
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Dear Tamara,
Actually there are some issues releavnt to email marketing those we should have to keep in mind that email is marketing is not much popular these days, what is the reason?
Posted by: exploremyblog | Dec 02, 2008 at 03:58 PM