links for 2009-02-28

• Beware of the white label data proposition.
  If you are considering alternative ways to generate income for your business, then don’t discount monetising your database, but approach it like all good business decisions by gathering all the facts , exploring the options and considering more than one option. Don’t be drawn into promises of large amounts of money (with no guarantee) in return for damaging your client database.
  (tags: list_management list_rental)
• E-mail: Evaluating Dedicated vs. Shared IP Addresses
  Deciding whether to go with a dedicated or shared IP address involves risk and financial analysis. Each has pros and cons. If your budget allows for a dedicated IP address for your e-mail marketing efforts, I highly recommend it, even for low volume senders. If not, just be sure that you monitor your deliverability on a regular basis so you aren't blacklisted due to one of your IP address neighbors' bad practices.
  (tags: deliverability)
• Building Online Communities by the Numbers
  Online communities are growing in this expense-conscious business environment because they provide companies with a cost-effective means to provide presales support, enhance customer loyalty, support the post-purchase process, and gather customer insights. These forums work for a wide variety of product, retail, and small media sites. Here's a set of guidelines to help your company build an active and effective online community.
  (tags: community)
• What Sells Online? Unsexy Newsletters - BusinessWeek
  (tags: Trends)
• Beyond the Click: The Indirect Value of Email
  (tags: study)
• One Campaign You Must Not Ignore
  (tags: lead_nurturing)