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Rok's thesis is that too many marketers see email marketing strictly as a sales funnel. In real life, the purchase is not a straight line. As a result, you need to always measure indirect impact on sales--not just direct impact.
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takeaways from Dr. Flint McGlaughlin on optimization of landing pages
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takeaways from Stefan Tornquist's session on email marketing insights at MarketingSherpa's Email Summit
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nice collection of "beautiful email newsletters". Check it out and be inspired!
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One factor which is often overlooked with regards to email deliverability is the health of a sending domain name. The actual 'from' domain plays a very important job when it comes to getting your emails delivered to your subscriber's inbox.
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Kevin asks a very interesting question in this blog post: at what point is it worth for catalog retailers to invest the time and money to figure out how to create demand online?
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There is some important information you need to know so read this carefully
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Mar 17, 2009
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About Tamara Gielen
Tamara Gielen is an independent email and digital direct marketing
consultant with over 10 years of experience in online, email and direct marketing. Whether you are just starting with email marketing or you are ready to take email marketing to the next level in your organization, Tamara offers training, coaching and consulting services to help you achieve the best results possible. For more information, visit www.PlanToEngage.com.
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Hi Tamara, thanks for mentioning the gallery site :)
Posted by: Alan O'Rourke | Mar 18, 2009 at 10:14 AM