There's a great post over at Blue Sky Factory addressing the fact that unlike the controversial behavioral targeting feature which Google has implemented, as email marketers we are in a wonderful position to use behavioral tracking - as we have permission from our subscribers.
As Nikki says :'Email marketing is one of the best online marketing mediums to offer permission-based behavioral tracking for online users. Bottom line: it offers marketers a way of establishing relationships, cross-pollinating social media networks and RSS feeds, and it builds your client base organically. Email marketing enables marketers to deliver campaigns specific to the interests and behaviors of their recipients, while giving measurable results to easily track your ROI.'
Tamara Gielen is an independent email and digital direct marketing
consultant with over 10 years of experience in online, email and direct marketing. 
Pleasure Nikki!
Posted by: Kath Pay | Apr 16, 2009 at 12:06 PM
This is absolutely correct! email marketings never fail!
Posted by: maxwellstephen | Apr 16, 2009 at 09:05 AM
Thanks for the Kudos! Stay tuned for more! Where is your post, love to drop a line?!
BeRelevant thanks for picking this up! :)
~Nikki
Posted by: Nikki Schiavone | Apr 15, 2009 at 05:36 PM
Kudos. I love the unique title of this post and the dramatic introduction to the subject. I really wish I can write like this. Cheers.
By the way, I made a post on Email Marketing I wish you will check it out and drop your thought on the subject.
Posted by: Email Marketing | Apr 15, 2009 at 02:58 PM