Recent statistics show that the average person spends three seconds looking at her inbox to decide what to open and only four seconds reading your e-mail. Yet the impact your brand can make in that time can increase an e-mail's lifespan significantly. Whether your e-mail is read or not, it makes a statement just showing up in the inbox. Here are some of the things your e-mail could be saying:
One of the most important things to remember when you communicate with customers is that it’s not all about you and what you find interesting. Your customers are always asking the same question: What’s in it for me?
Findings from the study include: E-mail is the most mentioned successful tactic overall ( cited by 89%), followed by pay-for-performance search placement (80%) and SEO/natural search (53%). 88% of retailers listed e-mail as a high priority for the year, largely to retain customers. 71% plan to send segmented e-mails to customers based on preferences and purchase data. 55% will use e-mails to highlight new product availability, while 53% will use e-mails to feature online-only promotions.
though your email should be designed for maximum performance and consistent display in email clients, it is critical that your brand emails look like they have the same “parents” – your website and other marketing collateral.
Let's learn from what e-mail marketers have tried in the past with forward-to-a-friend. Most marketers understand the potential opportunity of forward-to-a-friend but that potential has not really been actualized. By and large, forward-to-a-friend has been tough to measure and hasn't been as widely adopted as marketers would like. So we can't expect share-to-social to be much different unless we're truly effective at sending highly relevant content.
Later this month, ExactTarget, the Email Marketer'sClub and the Center for Media Design at Ball State University will release the “2009 Email List Growth Study,” which will offer some survey results on best practices to build an email database.To be notified when the 2009 Email Marketing List Growth Study is available for download, please complete this form.
I am running a quick survey to find out what your education needs are with regards to email marketing and I would like to invite all of you to participate. It'll take you no more than 5 minutes of your time!
retailers know that if they add a pre-checked opt-out checkbox, some customers will uncheck the box. By not asking for permission, more subscribers will be added to the list. But marketers must first ask themselves these questions before adopting this type of permission strategy