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The core message is "don't panic." Mobile email has caught on because people want a way to deal with urgent and personal emails when they are on the go. As such, not many are using mobile email to interact with promotional marketing messages. Instead, they save such emails for later perusal...
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some great tips in this article about laying the groundwork for a successful email program
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interesting news indeed...
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If you don't subscribe to their sources yet, do it now!
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Blogs and industry focused publications seems to be the primary source for education for email marketers.
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happy to see that my blog is listed. Check out the other ones as well!!

Tamara Gielen is an independent email and digital direct marketing
consultant with over 10 years of experience in online, email and direct marketing.
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