links for 2009-08-26

• Bad Apology E-mails Have Long Tails, Too
  Just about every e-mail marketer has made a bonehead move that necessitated an apology to the mailing list: sending the wrong offer, mailing to the unsubscribe database instead of the active list, linking to the wrong landing page...You name it, somebody somewhere has done it. Most of them follow up with an apology. Sometimes they work, but other times the apology just makes the problem worse.
  (tags: tactics)