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In what is claimed to be a first for the industry, e-mail deliverability consultancy Pivotal Veracity is expected to announce today it has developed technology that allows marketers to track how and on what devices individual subscribers open, sort and interact with their messages. I'm looking forward to seeing the demo real soon!

Tamara Gielen is an independent email and digital direct marketing
consultant with over 10 years of experience in online, email and direct marketing.
Sounds great! Now I can track my email marketing campaigns to see if customers are actually responding. Cant wait to try this out!
Posted by: Email Marketing | Sep 17, 2009 at 10:14 AM