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Growing businesses should create email marketing messages which are catered specifically for millennials, those aged between 18 and 25. New research in Epsilon's Global Consumer Email Study found that those in the age bracket were more willing to receive permission-based email marketing, where they have either subscribed or opted-in to receive the messages.

Tamara Gielen is an independent email and digital direct marketing
consultant with over 10 years of experience in online, email and direct marketing.
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