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a great technique that enables email marketers to use image-based buttons but still convey the CTA if images are blocked.
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The less targeted the email, the more Amazon has to compensate with a bigger discount to encourage attention. So you'll find the big discounts featured in subject lines with broader product group promotions
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See how a marketer is re-invigorating a transactional email program that had been on autopilot for too long. Includes strategies for targeting improvements by focusing on metrics, creative, segmentation and testing.
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Sep 26, 2009
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About Tamara Gielen
Tamara Gielen is an independent email and digital direct marketing
consultant with over 10 years of experience in online, email and direct marketing. Whether you are just starting with email marketing or you are ready to take email marketing to the next level in your organization, Tamara offers training, coaching and consulting services to help you achieve the best results possible. For more information, visit www.PlanToEngage.com.
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Hi Tamara,
I just discovered your blog and it's great! Your highly relevant information about email marketing is very useful for all of us who are digital direct marketers. Keep it coming and thank you.
Sincerely,
Timo Jäppinen
Posted by: timojappinen.blogspot.com | Oct 03, 2009 at 06:30 PM