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Sep 20, 2009


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Joseph Manna, Infusionsoft

These are great tips for any email marketer to consider to reactive their "dead" subscribers. It's also important to consider a few factors -- such as open rates (trend), bounces and overall response through click-throughs.

Many people enjoy reading but not clicking e-mail. The engagement isn't there. It's still primarily a one-way medium for business, but by applying the tips you suggest, email marketing becomes more duplex and thus, more engaging.

It also never hurts to try a little offline marketing to re-engage someone line. Considering that direct mail is being neglected by more companies, it strikes a great opportunity for marketers to leverage it.


Lucy Hudson

This was very interesting - and timely as it links quite nicely to a blog we've just written here regarding Christmas marketing: http://ecircleblog.wordpress.com/2009/09/21/is-it-ever-too-early-to-start-your-christmas-promotions/

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