links for 2009-10-06

• Approaches to Building an E-mail List, Part 2 - ClickZ
  very good article on list building
  (tags: list_growth)
• 13 Ways to Categorize Gifts in Holiday Emails | Get Elastic
  Helping shoppers find the right present for everyone on their list is the priority of your holiday email campaign. Sure you need to cover the basics, like gifts by recipient and price. But a little creativity can help you stand out in a sea of uniformity.
  (tags: holidays)
• Sender Reputation in a Large Webmail Service
  interesting document written by someone at Google
  (tags: reputation)
• STUDY: Social Media Leads to More Time Spent on Email
  (tags: study)
• Webinar: Inbound & Email Marketing: So Happy Together
  Join Blue Sky Factory CEO Greg Cangialosi and special guest Brian Halligan, CEO of HubSpot, on Tuesday, October 13 as they discuss the inbound marketing landscape and how email marketing complements this method of attracting customers.
  (tags: strategy acquisition)
• Here are the slides from our very first webinar on holiday email campaigns - The Email Marketer's Club
  (tags: holidays)
• Open Rates Rise Again: Epsilon
  Average open rates—or the percentage of people who view e-mail with graphics turned on—were 22.2% in the second quarter of 2009, up slightly from 22.1% in the first quarter, according to Epsilon.
  (tags: study)