links for 2009-10-16

• Measuring What Matters in Email Marketing, Part 2
  There are many approaches to using email-campaign metrics to measure and improve marketing performance. The following are the top five approaches Karen Talavera recommends, along with appropriate measures and usable insights for each.
  (tags: analysis metrics)
• Growing Subscription Revenue With Triggered Emails and Online Renewals: How Three Companies Did It
  The following case studies illustrate how three organizations applied best-practices for deploying triggered emails to drive renewals—and what tips and tricks you can use to do the same.
  (tags: triggered_emails renewals)
• Takeaways from ExactTarget Connections 2009
  Chad White shares some useful insights from the conference