links for 2009-11-03

• How to Use Transactional Messages to Boost Revenue & Build Relationships
  Kristen Gregory explains how you can take your transactional emails to the next level.
  (tags: transactional_emails)
• E-mail Not Dead Yet: Study
  Sixty two percent of respondents to a recent survey commission by marketing software firm smartFOCUS reportedly said e-mail was their preferred channel for receiving marketing messages.

  Direct mail—another marketing medium that’s supposedly gasping for air—came in at No. 2, with 23% of respondents saying it was their preferred channel for receiving marketing messages.

  Just 13% said they preferred receiving marketing messages via social media, according to smartFOCUS.

  
  
  (tags: study)