33 top digital marketing tips & best quotes of the event

It is true to say that reputation-based filtering plays a smaller role in B2B than it does in B2C. But that doesn't mean reputation is irrelevant in B2B. The idea that B2B deliverability is only about content filtering is a myth. Here are three reasons why B2B marketers also need to worry about their sender reputation.

What? Another one?

Some have referred to what we are observing in social media as a revolution. For marketers, the revolution lies not in the tools, not in the speed, not even in the ability of consumers to communicate with each other. For marketers, the revolution is that the focus of marketing is changing from selling to serving. Good marketing is increasingly less about creating compelling messages and more about providing excellent customer service.

See how a software company combined segmentation, lead scoring, automated nurturing campaigns and more to develop robust prospect profiles, segment their database and deliver the most relevant information to prospects. Through better lead qualification, they’ve seen their sales conversion rates jump 190%.

how can you help turn seniors' purchase intent into dollars for your business? Some modifications of your emails and online shopping experience can take you a long way towards this goal.

Bronto's Julie Waite looks at some creative ways you can tie product reviews into your email marketing campaigns, along with some examples…

Email has not only been spared the ax that fell heavily on most marketing budget line items, it seems to have actually benefited from the down economy.

If you do nothing to control or re-engage your inactive subscribers, this segment can grow large enough to trigger ISP filtering or blocking. Even your most engaged subscribers wouldn't receive your messages if that happens, because your sender reputation is so poor, your messages won't reach their inboxes. So, your reputation, your deliverability, and ultimately the health of your e-mail program are in jeopardy.

Andrea Smith provides some great tips to consider when building your email campaign in order to create the best experience possible for Gmail subscribers.