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To do the basics well, you don’t need to be an email marketing or CRM expert, and you don’t need a big budget. To really increase performance, you just need a pinch of patience and some common sense.
Philip Storey explains how to do this with an example case study here: How to segment & target prospects to deliver great results if you have a small Email Marketing budget.
Posted by Tamara Gielen on Jan 20, 2010 in Strategy | Permalink
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Tamara Gielen is an independent email and digital direct marketing
consultant with over 10 years of experience in online, email and direct marketing.
Whether you are just starting with email marketing or you are ready to take email marketing to the next level in your organization, Tamara offers training, coaching and consulting services to help you achieve the best results possible. For more information, visit www.PlanToEngage.com.
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