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Data security is not something that can be glossed over and ignored. Most of the cases I am aware of have actually been inside jobs. Data has been stolen either by employees or by subcontractors that had access to it and then sold to spammers. There are steps that companies can take to prevent leaks and identify the source when or if they do happen.

Tamara Gielen is an independent email and digital direct marketing
consultant with over 10 years of experience in online, email and direct marketing.
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