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Jan 26, 2010

Who said email marketing is dead? Facebook doesn't think so!

This week Facebook will begin giving marketers the ability to collect email address from users of our Facebook applications. Currently, applications communicate with users through Facebook notifications - a constrained inbox with few opportunities for meaningful direct communications and limited opportunities for monetization. 

After Wednesday, marketers will have the ability to make email permission optional, or a mandatory requirement of an application, and may no longer post notifications from applications.  This development opens up an exciting new way for Facebook marketers to interact with and ultimately monetize social audiences.  

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Posted by on Jan 26, 2010 in List Management |

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About Tamara Gielen

  • Tamara Gielen is an independent email and digital direct marketing consultant with over 10 years of experience in online, email and direct marketing.

    Whether you are just starting with email marketing or you are ready to take email marketing to the next level in your organization, Tamara offers training, coaching and consulting services to help you achieve the best results possible. For more information, visit www.PlanToEngage.com.

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