Kara Trivunovic posted a list of 25 Things Email Marketers Don't Seem to Know -- But Should
These are my favorites:
- Best time of day to send email is like the chupacabra: it doesn't really exist, but people keep looking for it.
- If you don't know the value of an email address to your organization, you cannot effectively communicate your program's impact.
- Your CMO doesn't care that you have a 98% delivery rate, (s)he wants to know what it means to the business.
- Setting proper and honest expectations at the point of subscription builds better email relationships.
- The "one message for all" approach is not relevant for "all." Really, seriously, it isn't.
Tamara Gielen is an independent email and digital direct marketing
consultant with over 10 years of experience in online, email and direct marketing. 
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